Web Site
- Facilitate internet traffic to the championship Web site
- Develop championship Web site
- Link to www.NCAAsports.com
- Ask conference and institutions in your conference to place championship
logo, dates and ticket information on Web sites and/or link to championship Web
site
- Run ticket spots on Web casts during regular season contests
- Web site advertising
Print
- Generate human interest stories in local media outlets
- Promote individuals or teams with great success stories and early round
tournament coverage in local newspapers
- Work with local newspaper(s) to place information about the championship in
the "Community Calendar" "What To Do", etc. section
- Advertise in publications targeting the sport
- Advertise in campus and local newspapers
- Place championship information in regular season game programs and/or
game-day publications
- Ticket brochure
- Use of athletic department trade and/or value in kind
Television
- Mention on coaches shows
- Time and temperature broadcasts
- Advertise on campus and/or public television stations
- Use of athletic department trade and/or value in kind
Radio
- Live reads
- Mention on coaches shows
- Talk radio
- Campus radio station
- Use of athletic department trade and/or value in kind
Grassroots
- Promote event at host institution home sporting events during regular
season through public address announcements and use of video or text
boards
- Cross promote at other home games or university events
- Championship information on athletic department's fax cover page
- Open team practices to the public
- Place advertisements on local billboards, banners, business marquees or
other advertising mediums
- Have a presence at local youth games/tournaments in the months preceding
the championship
- Develop a relationship with local Convention & Visitors Bureau (CVB),
Chamber of Commerce and Sports Commission
- Provide championship information to area high school coaches and youth
leagues/teams
- E-mail blasts to campus students, faculty, staff and alumni
- E-newsletters to community groups, coaches, clubs, etc.
- Seek conference and/or local member institution support; promote
championship through all institutions in conference during the regular season
and conference tournament, e.g.,:
- Make announcements at all home events
- Create flyer that can be placed in programs
- Display championship logo and ticket information
on video boards, matrix boards, LED boards, etc.
- Generate awareness in the community
- Distribute NCAA handbills and flyers to local businesses and around
campus
- Seek support of student affairs office to determine if group can purchase
allotment of tickets for students to attend championship
- Send ticket information to all season ticket holders, alumni in area and of
that particular sport
- Special ticket packages for youth
- Target events that would make sense, i.e., youth tournaments, adult
leagues, etc., and set up ticket sales booths
- Speakers bureau; encourage key people, i.e., head coach, to attend
appropriate functions to talk about the championship
- Provide championship information to local boy and girl scouts, YMCA's and
recreation departments and other youth groups in the area
- Tag championship information to all regular season promotions surrounding
host institution's team(s)
- Post championship and ticket information at all ticket windows on
campus
- Student-athletes in sport of championship you are hosting to promote at
select home events through team autograph sessions, talking about the
championship during half-time, pre game, etc.
- Tabling at home events, pre-game and/or exit tables
- On-court/field promotional pitches during home events
- Encourage local businesses to purchase tickets to allow youth groups to
attend championship
- Seek involvement, assistance and ideas from campus Student-Athlete Advisory
Committees (SAAC) and campus student groups
- Information in head coach's newsletters
